Definition and Examples of Plots in Narratives

Every story that you read follows a series of events that range from the introduction of a conflict to begin the story and a final resolution at the end; this is the plot of your story. Basically, it’s what happens throughout the narrative, and it appears in in both fiction and non-fiction work. When you write a plot summary, you’ll essentially condense a novel into a short essay, touching on the key points of the material. You’ll want to introduce the main characters, setting of the story, and the main conflict of the narrative, including the five basic components of the plot: introduction, rising action, climax, falling action, and finally, a resolution. Some outlines will break down a plot into more segments (exposition, inciting incident, central conflict, rising action, climax, falling action, resolution) but the premise is the same - a pattern of rising and falling action that looks essentially like an arc  or a bell curve when you consider the level of drama the characters experience. Understanding and Introducing the Conflict To properly summarize a plot, start by figuring out the main problem that the story will solve. This could come from understanding the main characters, who are crucial components of the plot. Who are they and what are they trying to achieve? Most characters have a mission to accomplish, often it is finding, saving, or creating something or someone. Understand what drives the main characters, and that will help you in the first step to summarize the plot. The conflict that we discover at the start of the narrative will get kicked off by an inciting incident that triggers the rising action, which grows over time. In Shakespeare’s â€Å"Romeo Juliet† we are introduced to two characters from feuding families who ultimately fall in love. The conflict comes from their love for each other despite their families’ disapproval. Rising Action and Climax The rising action will introduce key components of a story that build upon the drama and conflict. This is where we see Romeo Juliet marry in secret, and Romeo Tybalt engage in a duel that ultimately leads to Tybalt’s death. Eventually, the action and conflict hit what is called the climax, the point of no return. This is the peak of excitement, fear, drama, or whatever the emotion is that relayed through the narrative. You’ll want to tie together the rising action and the catalyst for conflict. The climax could lead us on a journey of positive resolution or even a journey of tragedy, but it will often change the characters in some way and is the reason why the problem can now start to be solved. In Shakespeare’s story, there are essentially two points of climax: Romeo is banished and Juliet refuses to marry Paris. Falling Action and Resolution Finally, as you work your way back from the climax to the resolution, you’ll want to focus on how the main characters respond to the peak of action. Some aspect of the climax will trigger a response in the main characters which will drive them towards the final resolution. Sometimes, you’ll even find that the main characters learn a lesson and grow as individuals, but either way, the resulting actions shift the story and begin the falling action. Juliet drinks the potion which causes Romeo to believe she has died and kills himself. Upon awakening and discovering that her love has died, Juliet does the same. Eventually, the story will return back to the original baseline resulting in a final resolution. In â€Å"Romeo Juliet† the resolution isn’t that they both have died, but rather, the action their families take in response to their deaths, the end of the feud. Creating the Summary Remember that the plot is not the same as the theme of the narrative. If you’re not sure what the difference is between the plot of a story and the theme, you’re not alone. While the plot is what happens, the theme is the underlying idea or message within a story. The plot is concrete occurrences within the narrative, but the theme can be more subtle and even at times, implied. The theme can be harder to discern whereas the plot is more obvious. In Romeo Juliet, we see themes of love and hate that appear throughout the plot. Don’t forget, the key part of summarizing a plot is that you’re summarizing. You don’t need to include every detail that you encounter. When you read the text, it’s important to pay attention to what happens and where you see action coming into play, and write down key moments. Look for the basic information of who is involved, what are they doing, when are things happening, where is the action happening, and why? Take notes and even write down things that you’re not sure if they are vital at that moment, but seem interesting or important. When you finish the story, you’ll be able to review your notes and better understand what aspects of the narrative were most important and start to eliminate the notes that don’t enhance the plot. That way, when it comes time to summarize the plot, you can easily pare down your notes and have an outline of what happens and the crucial moments that represent each of the five components of the plot.

Raising The Legal Minimum Age For Smoking Among Young...

The recent outward increase in young adult smoking, compares trends in smoking among young adults with trends in the use of other substances. National data propose that the recent detected an increase in smoking among young adults is primarily an artefact of the almost simultaneous increase in smoking among high school students. In addition, however, it also appears that there have been real changes in smoking patterns among young adults. While many questions remain regarding recent trends in tobacco and other drug use among adolescents and young adults. Raising the legal minimum age for purchasers to 21 and enforcing higher tax on tobacco products in North Carolina would result in a decline in teenage smoking rates. This proposed legislative change would likely prevent premature deaths of hundreds of thousands of people (Felberbaum) and would cut the proportion of high school students who smoke to less than 10 percent, resulting in 45,000 fewer deaths from lung cancer in people born the year 2019 and, it also states that there would be 12 percent fewer smokers by the year 2100 (Slusser).People who stop smoking greatly cut their risk for disease and early death. If they do raise the age to purchase tobacco , young adults or underage individuals would likely not have someone 21 or older available to purchase tobacco products. Each day, approximately 3,000 kids under the age of 18 try their first cigarette and another 700 become regular, daily smokers.Show MoreRelatedSmoking Age At Washington State1445 Words   |  6 PagesTuan Nguyen Donna Miguel English 101 3/16/2015 Smoking age to 21 in Washington State Cigarette smoking has been identified as the number one cause of preventable disease as well as, death worldwide. Today, smoking-related diseases are claiming over 4 00,000 American lives each year. Among people who smoke, 70 percent of them are teenager. Smoking harms almost every organ in the body, causing lung cancer, coronary heart disease, and chronic pulmonary diseases. As a result, researchers have found outRead MoreControversial Analysis: Drinking Age1278 Words   |  6 PagesCarolina Quiroga April 02, 2012 Leslie Jones English 102 The Drinking Age and Young Adults. Because underage drinking is a major problem for young adults, the drinking age has become a very controversial issue. In the 1990s, the drinking age was 18, but it was changed to 21 in 1984. The Federal Government informed states to choose between raising the drinking age to 21 or foregoing highway funding. This decision obviously affected 18 to 20 year olds who could no longer buy alcoholic beveragesRead MoreLowering the drinking age: Increasing their Lifespan1058 Words   |  5 PagesBefore the year of 1975, the minimum legal drinking age (MLDA) was set at eighteen. It wasn’t until 1984 when the National Minimum Drinking Age Act was passed which required the States to set the MLDA at twenty-one causing no one under the age of twenty-one to be able to consume or purchase alcohol. States that did not comply faced a reduction in highway funds under the Federal Highway Aid Act. Many can argue that ever since the drinking age was set at a higher age limit, there have been less reportsRead MoreThe Legal Drinking Age Of The United States1479 Words   |  6 Pages The legal drinking age in the United States has been argued for many decades. The current minimal legal drinking age is twenty-one but some want to lower between eighteen and twenty. The main focus of the research conducted and opinions of people are based on the minimal legal drinking age of eighteen. The research is taken from the 1970s, when the twenty-sixth Amendment was passed in the Constitution (Wagenaar, 206). It was stated that eighteen is the â€Å"age of majority†, so thirty-nine of theRead MoreEffects Of Smoking On Tobacco Industry On Health Care1526 Words   |  7 Pagesincreasing the age of sale for tobacco products to 21 years old. Adolescent brains are more prone to tobacco addiction and by the age of 21, if a person is a non-smoker, they are less likely to become a smoker. This bill is an extension to current legislature, the STAKE Act, which prohibits sale of tobacco products to persons under age of 18 years old. There have been proven negative health effects due to smoking and have contributed to the increase in health care costs due to smoking-related-illnessesRead MorePositive And Negative Effects Of Drinking Alcohol1709 Words   |  7 Pagesbelow the age of twenty-one are not responsible enough to drink however are allowed a driving license or a driver’s permit. In the United States of America, society and lawmakers focus more on the negative impacts of alcohol consumption especially when it comes to who we allow drinking, and do not consider that teenagers are able to think for themselves after eighteen. Consequently, in 1984 the Minimum Legal Drinking Age Act was passed, which limited alcohol consumption to those below the age of twenty-oneRead MoreBloombergs Commitment to Public Health741 Words   |  3 Pagessome of the strictest public health legislation in the world. Some of the more notable examples were his stances on smok ing and obesity. Not only did Bloomberg make policies, which directly addressed the core cause of the issues, but also he succeeded in levying the blame and burden of these policies upon the industries that were ‘profiteering’ at the cost of the public’s health. Among the most significant of these policies were the efforts to tax sugary drinks and ban others in a move that statedRead MoreEighteen Years Old, The Age Of Adulthood In The United2002 Words   |  9 PagesEighteen years old, the age of adulthood in the United States, where one can legally participate in activities that one was unable to as a child. Well, almost everything. This unfortunately doesn’t include the right to decide whether to drink alcohol or not because the drinking age in the United States is twenty-one, not eighteen. The drinking age, as a matter of fact, used to be eighteen in some of the states back in the 1970s and prior to that. The new national drinking age limit was impleme ntedRead MoreThe Minimum Drinking Age Of South Dakota Vs. Dole2398 Words   |  10 PagesAmerican government raised the minimum national drinking age from 18 to 21 as a method to reduce the number of car crashes and deaths caused by underage drunk drivers. The government placed the minimum drinking age law in the Federal Aid Highway Act, and by doing that states were not technically required to keep their minimum drinking age at 21. Given the fact that the law was a part of the Highway Act, if a state wanted to establish a different minimum drinking age, they would be required to surrenderRead MoreThe Legal Drinking Age At The United States Of America1698 Words   |  7 Pagesrecent debates on the subject of the legal age to drink alcoholic beverages in the United States of America. Some otherwise intelligent people want to lower the legal drinking age to eighteen rather than keep it at twenty-one, the current federally mandated drinking age. In Time Magazine Mary Cary, author o f Time to Lower the Drinking Age, puts forth the position that lowering the drinking age would actually be beneficial to society. Though lowering the drinking age to eighteen may lead to solutions

Essay about War Samples Ideas

Essay about War Samples Ideas The Honest to Goodness Truth on Essay about War Samples The Cold War lasted about 45 decades and it changed the worldwide political and financial landscape. And this isn't the close of the story yet. This has been shown to be an extremely powerful and quick means to assist with a writing assignment and find the business done properly. As a consequence, such students start looking for the best essay help to make certain that their project is going to be produced at the maximal level in accord with all academic standards. One of the most typical forms of analysis that college and higher school students perform. Organize notes in an in depth outline and begin writing Your research notes might be scattered across several pages or notecards, which makes it nearly impossible to concentrate on your very best ideas. Start writing the very first draft, ensuring that you write as quickly and efficiently as possible. Furthermore, we've got experts in virtually all scientific disciplines to make sure your paper is going to be written by real specialist and based upon an exhaustive research. Pick the particular topic of your work and constitute a title. War is a horrible medium, which has been utilized for thousands and thousands of years, to reach certain goals throughout the use of force. In other terms, it can be considered as an armed confrontation between two parties that results in several significant deaths on a battlefield. Although it is always evil, sometimes it is the lesser evil, in some cases it is inevitable. There's a so-called just war. The creation of materials is particular ly vital for a nation's economy, and acts against a country's production of materials can be viewed as an engagement of war. Occasionally it's helpful to observe how others were able to get over the difficult first-line hump. Some individuals are fearful of the government and won't ever speak out, but others are going to stand up even without a fantastic reason behind that. In addition, it is dependent upon the mentality of the country. The cost of an essay is dependent upon the quantity of effort the writer has to exert. To persuade her readers about the fact of the problem and its need to be resolved immediately, Bailey attempts to provide attention to the present programs which are already implemented in the nation to point out how much more improvement is necessary to make certain of their applicability in resolving the present problems of the communities related to the presence of poverty. Consequently, introduction of more opportunities for employment is easily the most preferred approach to select the war on poverty to a high degree. The author starts with a rather in depth story of an event or description of an individual or place. It is and has ever been among the worst and most disgusting, destructive events that may happen. The significance of advertising is a lot more appreciated when for example, one wants to buy a car and don't know the sorts of models in the industry. In such a case, it expands the consumer's range of choices, and he or she will now make an informed choice, hence increasing rational-personal satisfaction (Ken S. Ewert, 1989). Despite the fact that it has been labeled by Ken Ewert as ultimately responsible for materialism, its useful role in the society cannot be overlooked. Irrespective of which war you're likely to write about, whether it's the Civil War, WWI, WW2, Vietnam or Iraq War, you will have to first decide on your topic and pick a technique of approach to utilize in writing the war essay. The next textual analysis paper will concentrate on the problem on the demand for war on poverty among the Americans. I hope this essay will help offer you a better comprehension of war and that you'll be in a position to form your own opinions about participating in a war. In america, it was initially referred as the European War. Various governments hold extreme views different from several other governments. These facts reveal that the contribution of the strongest members of Grand Alliance isn't equal. Among the most crucial social sources for the Civil War is slavery. Key Pieces of Essay about War Samples Chemicals have turned into an important weapon in combat, and it's an extremely strong technique. Therefore, an analytical essay is a bit of writing that supplies an informative observation about the particular topic or idea. However, it asks you to take a small section of the entire topic, and use critical thinking to come up with some sort of argument, aka your thesis! You should offer information which is pertinent to your thesis. It will vary dependent on the subject of discussion and the thesis statement that's created. Therefore, many students and employees decide to obtain cheap essay rather than writing it themselves. Don't write about this issue generally.

Role of Social Media Applications-Free-Samples-Myassignmenthelp

Question: Discuss about the Advantages and Disadvantages of Using Social Networks in Business. Answer: Introduction The use of social media and social networking sites has risen which has resulted in increased customer base across the globe. Using social networks is also of huge importance in developing strong communication between the organisation and the consumers. Social networks have brought transformation in the way the business entities perform and operate. There are numerous authors that have highlighted the impact, pros and cons of social networks on the business in the past literature. Project Objective The aim of this study is to analyze and comprehend the advantages, disadvantages and impact of the social networks on the businesses. The objective of the literature review is to provide insights about the key benefits as well as drawbacks of taking use of social networks in the businesses. To understand the role of social network in improving customer engagement Project Scope There is a vital role of social media applications, social networks and the various recognized social platforms for developing the business organisations and to achieve increased global presence. Irrespective of the size whether large, medium or small, all types of business enterprises and influenced by the presence of social networks either in a positive or a negative manner. Internet is considered as significant part of the human lives without which they are sound incomplete in the present scenario as it serves various purpose such as shopping, mailing, educational work, employment, etc. The rapidly increasing use of the social networks and internet has demonstrated a significant growth of the technological sector as it has an extreme optimistic impact for the business organizations and the entrepreneurs to achieve upsurge global presence (Celine, 2012). Literature Review There are several meanings of social network in the general sense which has been explained by the researchers in context with different scenarios but to understand it from the business perspective, social network is the interpersonal relationship between the business organization and the other individuals whether being customers or other group of people (Kadushin, 2012). Existence of social network in the business is because of two key reasons i.e. for the transferring of information and for facilitating that info. Maximum of the organisations are taking use of the social networks for managing their marketing functions. It is essential for the marketing executive of the organizations to comprehend and analyze the cons and pros of using social networks for the business purpose (Parveen, 2012). The application of social network can be more explained as the source by which there is interaction among the key customers and the organisations or the businesses which includes the development , sharing and generation of the various business contents. Earlier the media was helpful in terms of offering the content only but in present time with innovative technologies and social networks there is increased support of the social network sin promoting the businesses and the associated products and the services. It is very helpful is achieving high customer engagement and involvement. The researchers have emphasized on wide variety of the social media that initiates from the personal social networks like yammer, social cast, and jive to the extensive social networks that comprises of recognized names like Facebook, LinkedIn and various other. The social networks that offer wide range of information i.e. the content social networks that include YouTube, Wikis, etc. YouTube (Casson and Giusta, 2007). (Source: Paniagua and Bolufer, 2014) The authors have developed a theoretical framework upon the impact of social network and social media on the business performance. According to this framework there are various social media sites and platforms that offer the chance to build a strong social network which has a direct impact upon the businesses which can be both positive and negative. The business associates or entrepreneurs choose the most preferred and appropriate channel of social network for satisfying the needs of the business and to have continuous growth. The authors and researchers have identified numerous advantages and positive outcomes of taking use of social network in the businesses (Harris and Rae, 2009). The key and the most recognized advantage is the extensive reach to increased number of customer bases. It has been observed that all the organisations are not much financial sound and thus there is lack of capital investment which results in barricades on the path of organizational success and business expansion. In that case, the use of social networks helps them in building a strong and big channel with no or just limited cost (Celine, 2012). With the support of social media technologies and the social networks in the business, there can be effective selling of the products and services at various regions of the world. Targeting the overseas potential customers becomes feasible and easy through the use of social networks. Therefore, it can be stated that the use of social networks helps the businesses and specifically one with small scale operations to have increased customer bases and global presence (Park, Kee and Valenzuela, 2009). The next advantage of social network highlighted by the authors in their literature is the flexible approach. Because of the issues such as restricted capital and less known brand name in the international regions, there are numerous trade restrictions that act as the barricade for the businesses to have a sustainable global expansion. With the occurrence of the social networking, these issues has been resolved as with the having combined use of social networks and businesses practices there is no rigidity and barricades in entering global markets as it has developed several platforms on which business trades can take place (Michaelidou, Siamagka and Christodoulides, 2011). In the online market as an initiative of social network, there is no kind of entry restrictions and the trade barriers and also if offers advantage of having a reach to large business platforms without offering any kind of monetary fee to these platforms for initiating business. This gives an additional advantage to the small enterprises to serve globally and have development of their business. Another benefit of social networks is that these networks support in enhancing the brand loyalty (Cross, et al., 2004). The more and high the number of followers there will be, there is probability that these customers will have a reliability towards the brand. The potential customers or the individuals who follow the brand by the mains of social networks are the most potential customers of the business and social networks offers the advantage to the business to have followers from across the world (Kirti? and Karahan, 2011). With the increased brand visibility through social networking sites, the customers get connected to the brand and it results in increase sales and market share and brand recognition. It is utmost difficult to analyze and evaluate the competitors moves and strategies (Parveen, 2012). With the help of the social networks it is easy to get info about the strategic and competitive mo ves of other organisations. It is the key advantage of social network for the businesses to fetch relevant info about the taste and need of the customers and information about the key competitors. And therefore, it helps the organisation in formulating adequate strategies to sustain the market competition (Valente, 2010). (Source: Kash, 2013) Many of the researchers have emphasized on one of the primary advantage of social networks i.e. to build strong association by the means of trust, efficiency, relevance and access. To achieve increase sustainability, the businesses required support from the social connections for growing. Access to a broader set of consumers is by the means of an effective communication channel. Social networks benefit the businesses by developing a two way communication where there is high involvement of the customers (Cheung, Chiu and Lee, 2011). The improved association and building of association results in attaining more number of reliable customers as the two way communication helps in solving the issues of the customers. These customer groups because of regular interaction and engagement do not easily switch to the competitors products and because of social network stay connected to the businesses. Another technological advantage attained by the businesses is that the rates of conversion becom es higher as because of an enlarged area for business trading, the companies have numerous opportunities to diversify their existing business and try something new (Leonardi, Huysman and Steinfield, 2013). There are numerous ways with the help of which the business can achieve increase visibility and recognition such as content, various blog posts, images, comments and videos. All these things are the part of social networking that offers promotional advantages to the businesses. With higher conversion arte and robust social networks, the possibility of modifications in the business operations increases and thus, there are several opportunities for the businesses to go for (Edosomwan, et al., 2011). The businesses can manage the production and sakes of the products which are not in high demand or can increase the supply of the products that have huge demand. All these data can be easily gathered by the means of social networks that whether people have liked the products and services or not. Other few advantages of special networks in business comprises of increased efficiency as relevant info is collected in a more rapid way, relevant connections as through sound social networks there can be develop strong presence which helps in finding adequate vendors or suppliers, achieving modifications in the operations and extended network (Molina?Morales and Martnez?Fernndez, 2010). By having a different view point; few authors have demonstrated the negative implications of the social networks in the business in their research and literature. There has been emphasized the disadvantages of social networking in the businesses such as the key drawback is negative feedback from the customers side. To maintain and manage the goodwill of the brand image is the most essential element for the small as well as for the big companies. The customers analyze the products and services by its brand image. To achieve long term sustainability and high number of customers, it is essential to have a strong brand image (Sashi, 2012). With the global reach aspect of social networks, if the consumers have posted negative feedbacks, comments or any such thing then it turns out to be disgraceful for the businesses as the brand imaged gets deteriorate (Shabbir, Ghazi and Mehmood, 2016). It affects the potential customer who were about to buy the products but due to negative publicity th ey does not purchase products from that specific brand as the get impacted because of the negative reviews. Therefore, the business possesses a great threat of getting the brand image ruined. There are also other various disadvantages of the social network for the businesses as highlighted by the authors in the next part. With the arguments against the above explained positive side of social networking in the businesses, the authors have highlights another disadvantage of social networking that it is very much time consuming (Gronum, Verreynne and Kastelle, 2012). The authors explained that instead of capital consuming, the social networks are time consuming as there is a need of large amount of time for managing the social networks on a regular basis. For developing robust social presence, the businesses require to spend high amount of efforts and time. For small enterprises it becomes difficult to manage as there is less number of people to manage all the activities. Thus, the shortage of time results in restricted growth. Another disadvantage of social network in business is to possess adequate and in-depth knowledge of the aspect before indulging in this. The most prevalent disadvantage is the select ion of an adequate social network (Vsquez and Escamilla, 2014). There is need of effective evaluat ion to understand that out of all the social networks which will be the most suitable and competent one. If an inappropriate network is selected then it can result in wastage of time and resources, staying uncompetitive as well as reduces the number of opportunities available for growing the business due to the past results. Thus, it is a must that the businesses must perform an appropriate analysis of the social networks as per the needs of the businesses so that they can be utilized in the most efficient manner (Hensel and Deis, 2010). Conclusion Social networks are considered as the innovative way for the development of the businesses. The businesses in present time are taking increased use of the social networks for having an expanded customer base and global reach. From the overall analysis and insights from literature, it can be concluded that use of social networks in the businesses has numerous positive implication as well as some negative impacts too. There are both challenges and opportunities the social networking offers to the businesses and it depends upon the way social networks are applied and use which determines the success or failure of the business operations. It can be stated that social networking is considered as the potential tool for growing and developing the businesses rapidly (Qualman, 2010). Other than the benefits like increased promotion, advertising and publicity, there are also certain other advantages of social networks for the businesses such as global reach, offering opportunities for achievin g diversity, increased number of customers, brand loyalty, etc. As per the insights drawn from the literature it can be concluded that the businesses must be extremely careful while opting out for any social network to take use in the business as the outcomes completely depends upon the selection approach. Thus, to achieve maximum benefits, the organisations and the businesses must analyze the pros and cons if the social networks in an in-depth manner. References Casson, M. and Giusta, M.D., 2007. Entrepreneurship and social capital: Analysing the impact of social networks on entrepreneurial activity from a rational action perspective.International Small Business Journal,25(3), pp.220-244. Celine, A.R.C.A., 2012. Social Media Marketing benefits for businesses.Master of International Marketing. Cheung, C.M., Chiu, P.Y. and Lee, M.K., 2011. Online social networks: Why do students use facebook?.Computers in Human Behavior,27(4), pp.1337-1343. Cross, R., Parker, A., Christensen, C.M., Anthony, S.D. and Roth, E.A., 2004.The hidden power of social networks. Audio-Tech Business Book Summaries, Incorporated. Edosomwan, S., Prakasan, S.K., Kouame, D., Watson, J. and Seymour, T., 2011.The history of social media and its impact on business.Journal of Applied Management and entrepreneurship,16(3), p.79. Greve, A. and Salaff, J.W., 2003. Social networks and entrepreneurship.Entrepreneurship theory and practice,28(1), pp.1-22. Gronum, S., Verreynne, M.L. and Kastelle, T., 2012.The role of networks in small and medium?sized enterprise innovation and firm performance.Journal of Small Business Management,50(2), pp.257-282. Harris, L. and Rae, A., 2009. Social networks: the future of marketing for small business.Journal of business strategy,30(5), pp.24-31. Hensel, K. and Deis, M.H., 2010. Using social media to increase advertising and improve marketing.The Entrepreneurial Executive,15, p.87. Kadushin, C., 2012.Understanding social networks: Theories, concepts, and findings. OUP USA. Kash, W., 2013.Why Social Media Networks Are Gaining A Greater Role In IT Decisions.Accessed on: 1st August, 2017. Accessed from: https://breakinggov.com/2013/01/08/social-media-networks-gain-greater-role-in-it-decisions/ Kirti?, A.K. and Karahan, F., 2011.To be or not to be in social media arena as the most cost-efficient marketing strategy after the global recession.Procedia-Social and Behavioral Sciences,24, pp.260-268. Leonardi, P.M., Huysman, M. and Steinfield, C., 2013. Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of Computer?Mediated Communication,19(1), pp.1-19. Michaelidou, N., Siamagka, N.T. and Christodoulides, G., 2011. Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands.Industrial marketing management,40(7), pp.1153-1159. Molina?Morales, F.X. and Martnez?Fernndez, M.T., 2010. Social networks: effects of social capital on firm innovation.Journal of Small Business Management,48(2), pp.258-279. Paniagua, J. and Bolufer, J.S., 2014. Business performance and social media: Love or hate. Accessed on: 1st August, 2017. Accessed from: https://www.researchgate.net/publication/259621739_Business_performance_and_social_media_Love_or_hate Park, N., Kee, K.F. and Valenzuela, S., 2009.Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes.CyberPsychology Behavior,12(6), pp.729-733. Parveen, F., 2012, July. Impact Of Social Media Usage On Organizations. InPACIS(p. 192). Qualman, E., 2010.Socialnomics: How social media transforms the way we live and do business. John Wiley Sons. Sashi, C.M., 2012. Customer engagement, buyer-seller relationships, and social media.Management decision,50(2), pp.253-272. Valente, T.W., 2010.Social networks and health: Models, methods, and applications. Oxford University Press. Vsquez, G.A.N. and Escamilla, E.M., 2014. Best practice in the use of social networks marketing strategy as in SMEs.Procedia-Social and Behavioral Sciences,148, pp.533-542.