HRM for a new Hotel

The Headrow Hotel is a much-loved local landmark in Leeds city centre and was first opened in 1904 by the York family, with its location being ideal for the local business community and booming nightlife. The directors have recently decided to make major changes to the hotel by advancing it from a 3 to a 4-star status over the next twelve months. This specific objective will involve a more professional approach to the hotel's operations with drastic alterations being made to the current old- fashioned standards of service through the addition of a Human Resource Manager.By employing this particular member of staff they hope to first identify, then address the hotel's present human resource issues as well as the concerns they may face upon progression of the hotel; and to produce appropriate recommendation strategies in order to resolve the hotel's HR issues. This will be carried out through the adaptation of relevant theory, principles and practices that will be presented in a report format to the hotel's board of directors. 1. 1 Context The hospitality industry is certainly a profitable place, especially for businesses that follow the golden rule of â€Å"the customer is always right†.However, with customer service being such a significant part of the customer's experience when staying in any modern-day hotel, there is always a possibility that the service is not fully satisfactory. Hotel clients have the potential to complain about almost anything in terms of the service they receive; such as the size of the toilet seat or the smell of the dining area. This can have massive impact on the hotel's reputation if the customer then decides to create bad word-of-mouth advertising to their friends and family.Good reputation is paramount for hotels that want to increase their market-base and ain more regular stayers, which can prove difficult if staff do not contribute to helping the customer's overall experience. Therefore keeping a good image is imperative f or any hospitality company; with friendliness, good service, efficiency, organization and professionalism being the key to success in this industry. Competitors can also play a huge part in determining how well its rivals do. Hotels that are specifically placed in a city centre can face a great deal of competition.Not only must they compete with their rivals on price, but also on customer experience and satisfaction. This involves hotels ensuring that they have the correct facilities as well as the right employee allocation roles in order for them to maximise profit. A strategic and coherent approach to the human resource issues should be integrated into the corporate strategy of the business as in this case successful people management is essential tor the business is to survive in an industry where statt unquestionably the most valuable resource. 2. Current Problems Currently the Headrow Hotel has numerous problems in terms of its internal environment. First and foremost, its repu tation has slowly deteriorated over recent ears, primarily due to its decline in standards of service. Secondly, the working conditions for staff have been generally regarded as poor, with low wages and unsociable working-hours also contributing to the hotel's existing rate of 30% of staff receiving the minimum wage. This, among many other reasons, such as customer complaints and suspected thefts, has certainly had an effect on the hotel's staff turnover, which was 56% in 2011.Another major concern for the hotel is its lack of training and development opportunities for existing employees, which has also had a negative effect on the hotel's dismissal rate. Appraisals take place annually, although they are not linked specifically to a structured performance pay scheme unless your role is of a supervisor or above; instead performance bonuses are decided separately by the York family, who have previously handled all staffing issues.All these problems must be addressed whilst keeping the interests of the corporate strategy at the forefront of the hotel's ambitions. 2. 1 Future Problems In addition to all the complications that the hotel faces, there are several new potential problems that can arise upon upgrading the hotel to a 4-star status. With the added extras of a health spa and swimming pool comes the requirement for increased workforce and skill sets in order to deal with all the new refurbishment adjustments.New staff must be employed and trained by the hotel to handle the redecoration and refurbishment that is to take place, and the increased skills that will be mandatory for staff who are operating in precise areas i. e. specialised training for spa staff. Another possible problem is the customer complaints that the hotel could receive. With most of their complaints being related to staff it is central for the Headrow Hotel to ensure they attract, train and retain their staff decorously so that everyone is satisfied with their role, and even have someone who they can report their own individual workplace issues to.Failure to attract the right staff who are devoted to their Job could result in a further decline in the hotel's reputation, hence it is crucial that the Headrow Hotel adopts the appropriate policies that match the services needed from new employees. 3. 0 HR Planning When producing a HR plan it is vital that the integration of the design matches the corporate strategy of the business and that the objectives are in correlation to the ime scales specified. In this case, qualitative methods should be applied.With the selection of specific employees in roles that match their specific skillset e. g. a qualified beauty therapist operating in the health spa department and a lifeguard operating in the swimming pool department. However employees, if not already qualified or new to technology advances, could take time to achieve their optimum output, resulting in a slower work-rate which could harm the hotel's overall output. It wou ld therefore be advisable for the hotel to expand its workforce by hiring employees that already possess the skills needed to perform in their Job.In order to do this, the hotel must first address the issue of salary pay by increasing the hourly rates to that of a more acceptable standard i. e. E6. 08/hour (El above the NMW for 21+) which would also help to attract more experienced staff. This relates to Frederick Taylor's 1 7) theory ot money as the main motivator tor employees. Next, hours in which employees operate under should be made more flexible subject to the roles they undertake; with employees working on night shifts receiving a fraction of increased salary.Staff turnover is critical for any hotel, especially that of a 4-star restige, which is why the focus should be on providing an exceptional service for guests which can only be accomplished by giving employees a decent wage, as well motivation and inspiration; helping to ensure that future shortages in the workforce are avoided and that the business' ability to progress is not obstructed. 4. 0 Recruitment ; Selection Recruitment is ‘all activities directed towards locating potential employees and attracting applications from suitable candidates. (Foot and Hook, 2005 p. 63) Based on this, the Headrow Hotel must abide by the proper procedures when choosing and hiring staff. At the moment the hotel's reputation is declining, primarily due to the service provided by staff. Not to mention, customer complaints, suspected thefts, absences and punctuality problems are all leading to a high level of dismissal. This indicates that the hotel is employing unfitting staff. To prevent this, the Headrow Hotel must review its application policy thoroughly by first altering how it employs new staff.Below is a diagram showing the recruitment process that should be undertaken by management at the hotel: The first step involves recognising the availability of the vacancy. The second step ntails discussing the J ob opening with higher management. Thirdly, there should be an analysis which sees the purpose and tasks of the Job in question. Fourthly, a Job description should be carried out by management discussing the aims, results and responsibilities expected from the position.Next, a person specification, which includes conferring what experience and skills are compulsory for this particular role. Lastly, attracting the suitable candidates for the vacancy through an application form and then selecting which candidate will suit the role best by collecting, assessing and comparing the Job applicants. If this systematic step process is followed accurately then the hotel will undeniably help to reduce its high dismissal rate, whilst increasing customer service. 5. Learning ; Development Human resource development comprises activities that help to expand the human capital through the integration of training and individual development which overall increases the organization's effectiveness. The re have been various issues in relation to learning and development at the Headrow Hotel. One major concern is the fact that there is minimal opportunity for training and development at the hotel, which eans that staff leave to attend roles at competitors' hotels where there are more personal development prospects.This has had a key influence on staff turnover and can be completely avoided by implementing a simple training and development scheme, such as one that allows staff who have worked at the hotel for over two years to undergo a training programme lets them train to attain a higher, more-qualified position within the organisation; increasing general staff stability and performance. Another concern is the low employee commitment and engagement which has arose due to low Job satistaction.The best way to combat this is through motivation ot employees to be active and enthusiastic about their Job. An alternative method mentioned earlier was to increase salary, which has a definit e impact on work- performance; yet there are other ways to boost motivation. One of which is to train staff in multiple areas, helping them to manage more responsibility and feel like they have a greater impact on the company. Another method would be to recognise their work output by supporting and offering them occupational promotions based upon how well they are performing in their current role.By viewing at the diagram below you can begin to comprehend the multiple ways in which employers can amplify employee inspiration. Some employees can also struggle to adapt to new technological factors, such as updated computer software for receptionists. Therefore it is important for Headrow to delegate the roles accordingly and re-train staff that require improved specialist knowledge. All these factors help to strengthen the labour force within any organisation by simply listening to the employees and then responding in such a way that both the workforce and corporate goals are met. . 0 Performance Appraisal A must-have for the Headrow Hotel is a consistent review of the work content, potentiality and perhaps expansion for workers. At this moment in time, there is no structured performance management scheme at the hotel; with appraisals only taking place annually towards the end of the financial year. It is also evident that there is no connection between the appraisal performance pay scheme and integration of data collected from employee evaluations.This advocates that the management cannot identify any staff training requirements along with any possible career development, therefore preventing the hotel from evolving its workforce. The supreme applicable system to incorporate into the hotel would firstly be to hold employee appraisals more often, preferably every 4 months. This will allow management staff to analyse and evaluate each employee's involvement within the organisation three times a year and propose any adjustments that can be made.Furthermore, managem ent must implement a ‘Management by Objectives' scheme which includes setting clear objectives for the employee to reach before the next appraisal, and discussing to what extent the objectives have been achieved. The advantage to this technique is that the employee's objectives can be beneficial to the mployer's own strategic targets e. g. An employee working in the kitchen making sure that they get to work tlve minutes early each time to ensure the kitchen is clean.What's more Headrow must include a ‘Performance Review Cycle' within their appraisal system: This particular system follows a 4-step process. It begins by first setting the objectives for the employee to complete by analysing the employee's role. Next, there is a conversation between the employee and interviewer which discusses the results. Afterwards, the interviewer must distinguish the strengths and weaknesses of the mployee and what action plan should be followed to help achieve their targets.Lastly, the interviewer must converse with the employee about any opportunities for additional training and development; helping the employee to progress further in their role. By following these methods Headrow will assist in improving their staff and give them a greater sense of accomplishment within the organisation. 7. 0 Reward Management Within any modern-day business it is fundamental that employees receive commendation based on the effort and output they commit. At the moment Headrow Hotel do not display a clear link between the appraisal and performance pay scheme, with no structured performance bonus system built-in.A lack of emphasise and acclaim on an employee's performance can have a substantial impact on their interpretation of the hotel and incentive to work hard; which has led to staff departing to a competitor's hotel that appreciates them more. Possible changes would be to provide employee rewards based on their productivity – as mentioned earlier, the ‘Management By Objectives' would provide a foundation whereby the employer could recognise whether the employee was making valid contributions, and hen reward them with a direct reward, such as a pay bonus.An extra perk would be to input a conventional pay system that sees annual increments in salary by an addition of +EO. 50 to their salary for each year they continue to work at the Headrow hotel. Finally, Headrow could correspondingly apply a Job ranking system which consists of comparing Jobs and producing a hierarchy based on the most and least significant roles; helping them to decide what salary matches what Job. All these factors will not only enhance employee satisfaction and motivation, but also help giveHeadrow a competitive edge over their rivals in the heart of Leeds city centre. 8. 0 Discipline and Grievance Procedures Grievances can happen within any organisation and usually occur when there is a problem, concern or criticism from the employee; while disciplinary procedures arise when the employee does not abide by the rules set. At present the Headrow Hotel is suffering from severe staff turnover, mainly in the kitchen. This may be due to the current Head Chet's authoritarian regime which could be viewed as gross misconduct under the ‘Employment Relations Act 2004'.A problem like this should be dealt with immediately as it can affect multiple employees and should be done so by following the process below: Headrow management ought to initially resolve the conflict within the kitchen by means of an internal mediator that will attempt to unravel the dispute by communicating to the Chef about his existing strict techniques, and perhaps filling out a written warning. If however the problem persists, then management should consider the dismissal of the Head Chef and begin to search for a replacement immediately.Terminating employees is a tense area for companies as rules and egulations must be firmly adhered to, otherwise the employer could face legal actio n against them. 10. 0 Conclusion ; Recommendations In conclusion, it is evident that the Headrow Hotel has various human resource issues; most of which are contemporary and some which are imminent as the hotel advances in prestige prominence. The greatest concerns and their solutions at the moment remain: (Problem – Solution – Resource issue) Declining reputation – Recruit more capable staff – Hotel may have to fire any current incapable staff.No structured performance bonus system – Implement employee eview and reward system – Very time-consuming to carry out various employee reviews. Poor working conditions – New income rate and more flexible hours – Expensive financially for the hotel. Appraisal not linking with performance pay scheme – Implement performance review cycle, adjusting accordingly – Will be a time-demanding process for management. High turnover rate – Motivate employees through new reward ma nagement processes – Expensive financially for the hotel.Little training or development offered – Implement new employee training and development programme – Could prove time-consuming to train and develop all mployees. Probable forthcoming problems as the hotel is upgraded to a 4-star status include: (Problem – Solution – Resource issue) Shortage of workforce – hire additional staff following new recruitment process – Expensive financially for the hotel. Skill shortages – Delegate roles accordingly and ensure specialist staff are properly trained – Time-consuming for management staff.Customer complaints – Ensure correct employees are hired following new recruitment process – Time-consuming and may be hard to find the right person for the right position. Job dissatisfaction ; lack of commitment – Use new learning and evelopment programmes to motivate workers and have specialist staff they can talk to – Some employees may not agree with new procedures. Failure to attract talent – Combine new recruitment process with new salary changes and development programme – Competitors may still offer better working conditions.As you can see, it is apparent that the solutions do have their potential resource issues; nonetheless the hotel must afford to take these risks when advancing to a higher reputational status and in order to receive a higher return rate in the future. As with any business, people are at the core of the organisation, therefore it is undamental that the precise procedures are followed by the Headrow Hotel board of directors to ensure that not only their employees are content, but ultimately their customers.http://www.blurtit.com/https://www.bezern.com/read.php?id=191373https://bb.imperial.ac.uk/ https://wpengine.com/support/html-post-processing/http:// www. kiwipumps. com/human-resource-development. htmlhttps://commons.wikimedia.org/wiki/File:Frederick_Winslow_Taylor_crop.jpghttps://learn.lcb.ac.uk/

A Humorous Incident in My Life

When I was 7 years old my mother and I were grocery shopping when we passed a lady in one of the aisles and she began talking to my mother. They were so much engrossed with the talk to the extent that I did sleep off while standing, patiently waiting for the seemingly unending conversation.Suddenly I woke up in a nearby hospital surrounded by a doctor and other medical personnel. I asked everyone of my mom’s where about. Whispering softly – mother! Mother! Mother! No one cares to listen to me though I knew I was really conscious.I overheard the doctor phoning the attention of the nearest attendance van at a psychiatry centre. Effort to explain the myself was subsided by an intimidating team of medical practitioners. I kept mute for the whole of physical and consciousness examination taken by the leader of the team. The bruise on my head was diagnosed as a result of a fatal trauma to the skull following a ghastly collision with a racing vehicle. I could see the gorging b lood but I apparently felt little pain.Then I began to sense I was in a strange world.   A world with little pain, huge care around but the strangeness wickedly abducts my mother and her old friend who she was earlier conversing with. Meanwhile, the fear of the unknown enveloped my whole, thinking I may die the next few minutes if the bleeding continues.Suddenly I felt a jerky touch from behind. I woke into the noisy market down town. Oh! What a scary adventure in a broad day light. I could not imagine I slept on standing at road side waiting for the brief reunion of oldies. In addition, the gory dream almost made me believe I escaped the rapture. I could not really disclose to anyone what happened within the short while I waited.All this while, mother was pleasant during their conversation, but not real out going as she usually is. Then after the lady left, I ask my mother who the lady was to have taken then such a lengthened time of discussion. She told me she could not remember her name, but she remembers her from a Parent Teacher Association meeting at my elementary school.  At the meeting, several of the parents wanted to have fund raisers to help out with some of the expenses at my school which was beyond the calculation of tuition and miscellaneous fees. My mom remembers that this lady said she did not have time to do things like this.My mom said that she understands that all parents are busy – but if several parents work together a lot could be accomplished. During the school year the lady would never help with any project or fundraising activities and my mom said that she did not think that was very nice of her.Well, at check out we saw the lady again standing in line and I walked up to her and spilled my guts about what my mom had said. Needless to say there were several other people standing around when I told her my mom could not remember her name and how she was not a very nice lady. My mom wanted to disappear as people began to snicker which in turn made me spill my guts even more.It was really a wonderful but hilarious incident I bet I would never forget in my life. And I pray I live to keep sharing it with folks and friends.

Inaugural Ceromany of Sport Event Essay

The Sixth National Games kicked off in Dhangadi of Kailali district in Far-Western region on 28th of February 2012. President Ram Baran Yadav inaugurated the Sixth National Games amid a special function at Dhangadi Stadium. President Yadav urged players to elevate patriotism and brotherhood through sports. Prime Minister Dr. Baburam Bhattarai, Finance Minister Barsa Man Pun and other ministers also attended the openingceremony. Before the inauguration of the event, players from different districts had performed various pageantries. Earlier, Nepal’s Olympian Dipak Bista had lit the cauldron of Sixth National Games at the Dhangadhi stadium. A team of former Olympians had carried the flame to Dhangadhi stadium all the way from Buddha’s birth place Lumbini. Altogether 3,619 players with 1,940 officials from five development regions, Nepal Police Club, Armed Police Force Club, PLA Club of Maoist combatants and a university team had participated in the march-past that featured during the opening ceremony. The games were held in Dhangadhi, Mahendranagar and Tikapur in the far-western region . Altogether 10 gold medals were decided on the first day of the sixth national games today. The first gold medal of the game was grabbed by Ajay Pandit Chhetri in Cycling. Pandit finished first in the national mountain bike tournament held at Dhulikhel of Kavre , after completing the stipulated distance in 2 hours 1 minute and 18 seconds. Raj kumar shrestha and Narayan Gopal Maharjan won silver and bronze in the same even respectively. Likewise in women’s category of the same event, Nirjala Tamrakar bagged gold after completing the distance in 1 hour 53 minutes and 59 seconds. The silver and broze went to Laxmi Magar and Sita Rimal respectively. Meawhile in Birgunj 8 gold medals were decided in various swimming events. 13 years old Shirish Gurung of central region won gold in the 400 meter freestyle while Shailesh Rana and Prabesh Adhikari came out second and third respectively. In the women’s category of the 200 meter freestyle, Shaila Rana bagged gold while Shreya Dhital and Oshin Bharati bagged silver and bronze respectively. In Men’s event of 200 meter back stroke, the result came out in favor of Shailesh Rana while silver and bronze went to Babin Shrestha and Shirish Gurung respectively. Karishma Karki bagged gold, Shaila Rana silver and Manisha Bista bronze in the women’s event of the same category. Shailesh Rana, yet again added two more golds under his belt later in the event of 200 metre back stroke and the 100 metre butterfly. The Women’s event of these two categories had Shreya Dhital claiming 2 more golds as swimmers from the Central region completely dominatedthecontest. The event which continued till March 4 which featured altogether 32 games — 13 games were organised in Dhangadi, 12 in Mahendranagar of Kanchanpur and the remaining were organised in Kathmandu, Nepalgunj and Birgunj due to lack of infrastructures in the Kailali and Kanchanpur districts. Athletes and players from all five development regions of the coutnry are participated in the national sporting extravaganza.

Domain Name System Security Extensions Essay Example | Topics and Well Written Essays - 2000 words

Domain Name System Security Extensions - Essay Example It is a collection of extensions to DNS that offer the DNS clients origin verification of DNS data, data reliability and authenticated defiance of existence. When you spend some time on the Internet either sending an e-mail or browsing the Web, you make use of domain name servers without even recognizing it. DNS is an extremely important part of the internet but totally to the user. The DNS structure forms one of the principals and most vigorous distributed databases on the globe. With no DNS, the Internet would fail instantly, thus it must be properly maintained and the proper security system put in place to secure it from people with bad intentions. Similar to the majority of the early Internet protocols, DNS was not meant to bear it does nowadays. It was not made with an Internet-as-e-commerce stage in mind as it is today. It was too not made to deal with cache poisoning, phishers, farmers, denial-of-service attacks, spammers or any kind of scammer. DNS reached its twenty-fifth in 2008, and started showing its age with major flaws in the system. Mimoso (2008, p1) says DNS was made as a "modest" substitute of host tables that were applied in keeping track of network machines. The ending outcome was the DNS we have come to recognize and love: a protocol that interprets domain names into IP addresses. This is what was required back in January 1, 1983 when machines on the ARPANET were needed to change to the TCP/IP protocol. What's required today is DNSSEC, which help defend against various attack against DNS servers, be it enterprise servers or the root DNS servers that control the Internet and have double fruitfully been attacked. DNSSEC offers source authentication of DNS data, data reliability and genuine denial of existence, as per the project's website. Various problems have subdued widespread deployment, including issues with scalability and well-suitability with diverse DNS servers. It is generally believed that making the DNS safe is critically vital for securing the entire Internet; however implementation of DNSSEC particularly has been held back by the difficulty of working out a backward-compatible set that can scale to the range of the Internet, avoiding "zone enumeration" where necessary, positioning DNSSEC implementations over a wide range of DNS servers and clients, disparity among major players over who ought to own the Top Level Domains such as .com, .net and .org root keys and finally conquering the perceived complication of DNSSEC and DNSSEC operation. A number of these problems are in the course of being determined, and deployments in a range of domains have started to take place.

Social policy & housing. refugees, asylum seekers and the homeless Essay

Social policy & housing. refugees, asylum seekers and the homeless - Essay Example William Beveridge identified five key problems that the society faces and stressed the need for elimination of the Giants as he called them. These vices include ignorance, squalor, idleness and disease. His report known as The Social Insurance and the Allied Services was published in 1942 and issued to parliament for consideration (Groves, Murie and Watson 2007). He had proposed the assistance of the working class to the dependent group of the society - those who are working are to save some amount of their salary to assist the needy people such as the unemployed, the sick, widows and widowers, retired and the orphans. By doing this, Beveridge was convinced that the welfare of the state would be met. However, this can not be achieved without proper social policy. Social policy is linked with legislation and social work practice intricately. Social policy is the result of input from various sectors of the society and usually entails wide consultations to address an issue in the society. This is then underpinned in law, thus bring in the legislation aspect. For instance, social services have statutory child care and protection roles which lead to involvement with homelessness and housing policy and legislation (Stewart and Stewart 1992, p. 76). According to the Department for Social Development (2011), social policy streamlines the law to reflect changing social attitudes and making it responsive to the society. Social workers not only need to operate within the law, but also understand social policy in their areas of practice in order to maintain social work values. Social policy also helps social workers to comprehend political and ethical questions on responsibility and also understand individual and societal rights (Krieger and Higgins 200 2, p. 758). The current British housing and urban policy classifies housing according to tenure; owner occupation, housing from local authorities, registered social landlords and private rented housing.

Collective Bargaining at West University Case Study

Collective Bargaining at West University - Case Study Example In this case it seemed that the school was the one opposed to allowing the workers to unionize or allow another union to speak on their behalf. As employees there is another disturbing aspect to living and working in a right-to work state. Under that law a company can terminate an employee without cause, wrong-doing, or explanation; being part of a union would allow for a level of job security that many businesses may be disagreeable with. After all if the majority of their employees become part of unions then their freedom to down size their staff becomes more and more limited. A survey conducted showing that more than 50% of employees not presently in any kind of union, suffer from feelings of vulnerability, which negatively effects their efficiency and productivity in the workplace (Larsen, 2011). In this case the law found in favor of the RAs and CDAs, so in this case the law seemed to be on the side of the union. 2. Do you think teaching assistants should be considered employees ? Yes, even if their labor is exchanged for credits, school related funds, and because it looks good on their transcripts and resumes in the future, student workers should still be qualify as employees. The contention involves the necessity of employers to allow employees to freely unionize. However by proving that teaching assistants, RAs, and CDAs are not, actually, employees then the laws regarding unionization and collective bargaining would, simply, not apply to them (McHugh, 2011).The time that they spend is not their time, they are given schedules, duties, and responsibilities that they must complete in order to complete their job. However, they are still required to be treated with respect, consideration, and in ways conducive to the rules and policies that apply to all employees. If they are not considered employees then there are no realistic protections for how they are treated and the condition under which they may work. They are employees and just because they may not a lways be paid via actual monies they should still have the right to question how they are treated and have the right to negotiate the duties of their job expectations. According to the research the turnover rates of RAs is quite high, the hours, lack of perks, the aggression, and retaliation of disgruntles students who do not respect their authority makes the job unbearable and not worth it, essentially. The University may save monies in the long run by listening to the demands of the staff members, making changes to solve issues, and limit the turnover and wasted training costs over the course of the school year. 3. Do you think management's reaction to employee interest in unionization differs if the employer already has a high union density among other employee groups? Yes, I think that it does make a difference. In today’s modern society right-to-work states have the freedom and privilege of terminating their staff without any reason or cause, which relieves them of any r esponsibility to their employees. When employers already have a number of involved unions it limits their ability to thin out their staff as they see fit. They may become eager to discourage further unionization for that reason. In the case presented, and as mentioned before, the school is working so hard to verify that the segment of their staff that wants to unionize cannot and they cannot be represented by another

Understanding of Art Research Paper Example | Topics and Well Written Essays - 750 words

Understanding of Art - Research Paper Example As she reaches her conclusion, the author reaches out to the audience and her fellow scholars to respect many of the forms of expression that exist. It does not necessarily mean that whatever people do when they need to express themselves is to be termed as art. Also, this does not signify that it is obligated to fit into the contemporary form of West-European art. This is the problem that faces many individuals around the world. If a method of expression is not accepted among the common, expected, and well-known type, it is not hard to hear the term ‘primitive art’ being thrown in the mix. The author’s choice of words can assist the audience know that she is an anthropologist. As a professor at the University of California, she has experience in the manner and the way of life of humans. Their interactions in everyday life are monitored by anthropologists. This is to try and understand why they behave around each other, in the manner in which they do. Human experi ence can also be relayed through anthropology. This explains her interest in the topic of describing everything that has human contact as art. Once the audience determines this, they might try to explain the connection between the different forms of emotions that manages to assist individuals express themselves differently. The author’s audience is formed mostly by anthropology students and scholars in the same field. Individuals who need an insight into the manner in which individuals relate to each other is vital in today’s world. ... The author’s choice of words can assist the audience know that she is an anthropologist. As a professor at the University of California, she has experience in the manner and the way of life of humans. Their interactions in everyday life are monitored by anthropologists. This is to try and understand why they behave around each other, in the manner in which they do. Human experience can also be relayed through anthropology. This explains her interest in the topic of describing everything that has human contact as art (Dean 27). Once the audience determines this, they might try to explain the connection between the different forms of emotions that manages to assist individuals express themselves differently. The author’s audience is formed mostly by anthropology students and scholars in the same field. Individuals who need an insight into the manner in which individuals relate to each other is vital in today’s world. This may give them an avenue to find out why som e of the things that people do, do not mean they are focusing on another thing. The term art has been used to describe products of different cultures. However, to them, it was just a way of expressing how they felt, and does not necessarily fall under the art category. By claiming anything that has had human contact, for example, being touched, produced, or moved as simply art, is not doing justice to all that was put into the original purpose of the object (Dean 29). The author’s sources range from interviews to Art journals. All these present the author with a channel to inform anyone that may be interested in different cultural backgrounds. The cultures present have developed different understanding of

Research Process for the Rights of the Mentally Ill to Have Children Paper

Process for the Rights of the Mentally Ill to Have Children - Research Paper Example Literature Review Nicholson et al. (1993) conducted a study to find out whether the state departments of mental health of sixteen states are giving enough healthcare rights to mentally ill women who have preschool aged children. They found that not many states had satisfying policies to provide outpatient services to mentally ill women, and there were no policies regarding the visitation of their children to them when they were hospitalized. This study shows that much improvement is needed in this area and insufficient healthcare is restricting the rights of the mentally ill to look after their children properly. Jacobsen and Miller (1998) conducted their research on mentally ill mothers to find out if they are capable of looking after their children properly. They found that many mentally ill parents are deprived the right of their children’s custody â€Å"due to child abuse or neglect†, due to which the children have to live in foster care. The researchers claim that since parents with long chronic mental illnesses cannot ensure safe parenting, hence they should be denied their parental rights. Feldman, Stiffman and Jung state in their study that children of mentally ill parents are likely to suffer from many behavioral disorders (1987). The researchers studied 306 children of ages between six and sixteen. They found that the children had disturbed relationships with their mentally ill parents because the parents could not provide them with secure family environment. This study supports the fact that mentally ill parents are not able to care for their children properly. Cohler et al. (1980) compared the two groups of participants, one of which consisted of mothers who were discharged from psychiatric hospitals and the other one consisted of normal mothers to find out â€Å"child rearing attitudes and adaptation to adult social roles†. They found that mentally ill mothers were unable to foster healthy relationships with their children and could not differentiate between their own and children’s needs. This hindered with the children’s abilities to adapt adult roles later in life. Gamer et al. (1977) had also reached the same conclusion earlier in 1977 when they conducted their research on three year old children performing an interaction task with their well and mentally ill mothers suffering from psychosis. They found that there were â€Å"differences in the pattern of intercorrelations among these interaction variables between the two groups† (Gamer et al., 1977). Bagedahl-Strindlund (1986) found that acute mental illness was positively related to pregnancy complications. They studied pregnant mothers admitted in psychiatric hospitals and found that delivery complications were also there in those patients who showed prepartum onset of mental illness. Mentally ill mothers also had a history of more abortions than well women. Mohit (1996) supported this research by finding in their research that seriously mentally ill mothers underwent frequent psychiatric hospitalization due to motherhood strain. This study helps prove that mentally ill mothers are not able to cope with motherhood roles efficiently. Stanton, Simpson and Wouldes (1999) found that mentally ill mothers are also involved in filicide. They interviewed mentally ill women who pretended to be very caring toward their children but at the same time regretted the killing of their children under unexplainable intentions. Research Question The research question formulated is that: Are the mentally ill able to bear and

Crime control and due process models Assignment

Crime control and due process models - Assignment Example As such, they are in a way inadequate by themselves and hence other criminal justice models have to be used in conjunction with these models so as to attain justice in deciding the course of criminal cases. The first of Packer’s models is the crime control model. The crime control model is based on the legislature and it relies on it for criminal sanctions. It seeks to provide protection to citizens and their property as well as conservation of social stability and peace. One of the main assumptions in this model is that investigations and prosecutions by the police could help in controlling crime in the society. It is the responsibility of the police and the prosecutors to seek evidence of criminal acts and establish justice despite the limited resources available to them. Hence guilt is determined by a combination of facts given by witnesses against the suspected party through a series of interrogations. The police are given legal powers to conduct investigations through questioning of arrested persons (Hall, 2012). According to this model, the suspect is determined as guilty or not depending on the facts and evidence admitted to court by the police. In court, this is what holds water as opposed to the trial itself. The prosecutor evaluates the evidence and facts admitted and towards a guilty sentence against the arrested party. A guilty plea by an accused person is deemed highly favorable by the court since it saves on time as well as the limited state resources. However this form of solving court cases could lead to guilty parties getting acquitted or innocent parties being convicted; with the former being a far more grievous error of the legal process. The prosecutors and the police are the law enforcers and authority according to the crime control model. This model classifies its most important function as apprehension and conviction of accused parties through screening, determination of guilt and

Ancient judaism Essay Example | Topics and Well Written Essays - 500 words

Ancient judaism - Essay Example Another important issue that strikes me is whether the Baal stele representing the image of Baal is the one that Elijah challenged from during the mount Camel protest. The book portrays how the temple warning inscriptions were of great importance to the Jewish community during ancient time (Shaye, 2006). I perceive that the temple inscription is vital is vital understanding the study of biblical archaeology and gives us the real picture of how events unfolded in the temple or synagogue. The book has helped gain insight on how the Maccabees ruled the Jews up to the time of Mishna publication in second century when Jesus Christ was on earth. In addition, the issues of intellectual, social, and literary aspects are well explained in trying to understand the literature of early Christianity. During the time of Jesus, when he saw the inscription he understood that his own life would be used to save the gentiles go past their problems and barriers. The temple in ancient Judaism helped in major religious ceremonies in that it was a place specifically designed for education, charitable work, and prayer, as well a social place where only people from Judah were allowed to enter. This implies that they were very serious on matters concerning worship. It is also vital to note that the history of the temple as presented in this book depicts how Judaism developed from the time of Roman Empire up to the time of Jesus Christ. This conclusion is made after a careful analysis of how events unfolded in Judah (Shaye, 2004). The bar kohba revolted against the roman empire which led to the establishment of an independent state in the same way students need to revolt against barbaric philosophies of these and strive to work hard as independent figures without influence from other people. Inaddition, Rabban Yochanan ben Zakkai gave lectures of Rabban and Rebbe Gamliel even though he lived before them. from

In what ways were racial tensions intensified in the South during the Essay

In what ways were racial tensions intensified in the South during the Jackson Era How did the political parties respond Explain why - Essay Example Jeffersonian democracy sufficiently served the interests of a group and class of southern and western frontiers including the emerging class of urban workers. The policies introduced by Federalist Party were still common among minority of Americans who still supported the position of the federal government in reviving the economy (Remini 125). The second two-party system emerged slowly while the Republicans began engaging in regular conflicts over several issues. The followers of John Quincy Adams and Henry Clay, who demanded that the federal government still required putting more efforts in a developing economy, became known as National Republicans (Remini 143). The followers of Andrew Jackson, Democratic-Republicans, became Democratic in 1828. During Jackson’s era, his contentious personality and controversial policies created no chance for reconciliation with the National Republicans (Remini 145). Half-way his second term, the rebelling group defected from the party, and became known as the Whig Party led by Henry Clay and Daniel Webster. The Democratic Party controlled the federal government as from 1828 to 1860, before losing two presidential elections to Whig Party (Remini 131). The democrats soon became the main supporters of slaveholders in the south. Other parties such as Whigs, The Free-Soil Party, the political arm of the abolitionists and the Liberty Party strongly opposed the Democrats (Remini139). The development of new Republican Party that called for the abolishment of slavery, and entry into slave-free states, and to reduce the influence of slave-owners in the federal government, saw them overpower other political parties including the Democratic Party (Remini

Similarities and differences between monopolies and oligopolies Essay Example for Free

Similarities and differences between monopolies and oligopolies Essay According to Mankiw, N. G. (2004) monopolies and oligopolies can be defined as: Monopolies are based on a market where there are several buyers but only one seller of a product or service whereby the seller sets the price for products and services provided. Oligopolies are based on a market where there a few companies own or control the production of a product or service whereby the few companies control the market of products and services provided. Differences: Monopolies have only one seller. Oligopolies have at least two or more sellers. Monopolies offer only one product or service. Oligopolies offer more than one good or service. In monopolies the seller can set the price without competition. In oligopolies the sellers set prices based on competitor prices. Monopolies usually exceed marginal profits. Oligopolies usually meet marginal profits. Monopolies are unable to achieve any level of profit they want due to high prices that reduce consumer purchases. Oligopolies have a better chance of achieving the level of profit desired because prices are lowered to raise consumer purchases. Monopolies usually have no close substitute for products or services offered. Oligopolies usually have a small number of close substitutes for products or services offered. Similarities: Both monopolies and oligopolies consist of large organizations Both monopolies and oligopolies hold considerable market control over specific products and services. Both monopolies and oligopolies hold specific copyrights for products and services provided. Both monopolies and oligopolies are affected by increased production in the fact that higher production reduces the price of products and services. Both monopolies and oligopolies are able to achieve a monopoly on production id specific products or services under copyright. Both monopolies and oligopolies impact the production and sale of products and services. HOW WOULD YOU CLASSIFY MICROSOFTÂ ©? I would consider Microsoft to be an oligopoly company because there are several other companies that offer similar products. However, given that Microsoft holds copyrights to specific software such as Microsoft word, Microsoft Visio, and so forth O do believe that they are moving closet to becoming a monopoly company. HOW WOULD YOU CLASSIFY THE POWER INDUSTRY IN YOUR AREA? EXPLAIN YOUR REASONING. My first thought was that the power company in my area (Hampton, Virginia) would be a monopoly. However, after some research I believe that the power industry in Hampton, Virginia would be considered an oligopoly because there are several different companies offering the same services. According to Google (n. d. ) some examples of local companies offering similar services include but are not limited to: Dominion Virginia Power www. dom. com Jacqui Electric Company www. jacquie. com. au Bay Electric Co. Inc. www. bayelectricco. com. References Mankiw, N. G. (2004). _Principles of economics_ (3rd ed. ). Chicago, IL: Thomson South-Western. Google (n. d. ). Local business results for electric company near Hampton, VA. Retrieved February 6, 2008, form http://www. google. com/search? sourceid=navclientie=UTF-8rlz=1T4ADBR_enUS207US207q=electric+company+hampton+VA.

Diageo Marketing Strategy

Diageo Marketing Strategy Introduction Diageo began as a world leader in branded foods and drinks, formed in December 1997 through a merger of Guinness PLC and alcohol and Grand Metropolitan plc (The Gale Group Inc, 2006). In 2000 2002, a strategic decision by Diageo was made to exit the companys food interests by divesting its food companies and exclusively focusing on premium alcohol. A detailed history of Diageo plc up to and immediately after its creation is set out in Figure : Our Business Diageo History Family Tree Diageo is currently the worlds largest drinks company by volume, net sales and operating profit (Diageo PLC, 2012) with a large collection of brands which include spirits, beer and wine. There are currently 14 brands which Diageo identifies as global priority brands. These are: Johnnie Walker whisky Smirnoff vodka Crown Royal whisky Ciroc vodka JB whisky Ketel One vodka Windsor Captain Morgan rum Buchanans whiskey Jose Cuervo tequila Bushmills whiskey Tanqueray gin Guiness stout Baileys liqueur (Diageo PLC, 2008) Diageos Current Business Strategies Diageo owns seven of the worlds top 20 spirits brands. Diageos beer brands include the only global stout brand, Guinness, and together these beer brands account for approximately 20% of net sales while Diageos wine brands represent approximately 5% of Diageos net sales. This means that Diageos size provides for scale efficiencies in production, selling and marketing. This enables cost efficiencies and the dissemination of best practices in business operations across markets and brands allowing Diageo to serve its customers and consumers better. From 2005 to the end of financial year 2011 (ending 30 June 2011), Diageo managed its operations by four regions: Europe, North America, International and Asia Pacific. In financial year 2012 (FY 2012) the International region was split into Africa and Latin America sections, producing five geographical regions globally. This general structure brought about good results. Analysis of Diageos annual reports from 2007 to 2012 shows that gross sales rose from  £ 9,704,000 to  £14,594,000, an annual average increase of 7%. Due to the level of continued change in global markets and the requisite innovation necessary, it has Diageo completed an operating review in 2011 which recommended changes in structure and focus, and this resulted in a net movement of personnel from developed market regions to emerging market regions. The changes are expected to be fully implemented by 30 June 2013 (Diageo PLC, 2011) (Diageo PLC, 2012) . This restructuring should allow Diageo to improve its effectiveness and the productivity of its operations and to position resources nearer to the market and to the geographical regions where there is a great potential for growth. Read through and differentiate the different strategies under headings .i.e. Business strategy- Generic strategies (Diageo uses focused and differentiation) and Interactive strategies. Put everything under headings Competitive Strategies (Johnson, Whittington, Scholes, 2011, p. 199) define competitive strategy as being concerned with how a strategic business unit achieves competitive advantage in its domain of activity. Therefore a Strategic Business Unit (SBU) creates competitive advantage when it creates value for its users where the cost effectiveness of supplying it is superior to that of rival SBUs. (Johnson, Whittington, Scholes, 2011) further add that Porter defines three generic strategies which create competitive advantage for a company are; differentiation, cost leadership and focus strategies. This report has seen that Diageo uses both Focused and Differentiation strategies when pushing its products to its target market. This is because Diageo focuses on premium liquor that is targeted to a particular market. Tools: advertising (localisation), vertical integration, premiumisation, seasonal pricing strategy, first-mover advantage, employee training SABMiller. Diageos strategy is to drive top line growth and margin improvement in a sustainable and responsible way, to deliver consistent value creation for shareholders over the long term. It will do this through its geographic breadth, its outstanding brands across beverage alcohol categories and the expertise of its people. (Diageo PLC, 2012). Production and supply Diageos supply organization is responsible for producing, distilling, brewing, bottling, packaging and distributing its brands. It is committed to efficient, sustainable production. Diageo has created a competitive advantage in both its cost base and in the first class customer service it delivers. Investment in production facilities is focused on building capacity for the production of scotch, beer and rum, with both high speed and high volume, cost efficient production lines and with flexible production facilities to create an industry leading supply chain for innovation, especially in luxury products. The business recognizes that it operates in a world where natural resources are limited. Diageo has set itself challenging environmental targets covering water efficiency; increasing use of sustainable packaging and reduction in pollution, carbon emissions and waste-to landfill (Diageo PLC, 2012). Differentiation strategy Products For a company to use this strategy it should prove unique products for which their customers will be prepared to pay a premium price. This is seen in Diageos recent launches which focused on the consumers wish for luxury, the tastes and increasing affluence of the emerging middle class consumer which ultimately increased the accessibility of spirits through flavor extensions and packaging and drink formats (Diageo PLC, 2012). Premiumisation [jubilee scotch] innovation around RTD products, adult progressive drinks. Customer care and Retention When it comes to customer care and sale of its products, Diageo works in collaboration with its customers to drive profitable category growth, by building partnerships with retailers and on-premise customers. The Diageo Way of Selling program equips both Diageo and its customers with the tools to be the best sales force in the industry and to create commercial and strategic value for all parties. The European Customer Collaboration Centre provides a state of the art facility to bring consumer, shopper, retailer and distributor insights together to facilitate integrated planning with customers. These tools enable Diageo to realize its ambition to become an indispensable business partner to its customers (Diageo PLC, 2012). This means that when the customers go to buy their products its a fulfilling experience and they get all their questions or suggestions met and this works well with Diageo as they use this as feedback. Environmental and socially responsible Diageo being the socially and environmental responsible company, it has a history of being a sustainable and responsible company dating from Arthur Guinness who was responsible for philanthropic community programs and through the 1930s when its predecessor companies marketed their brands in a responsible manner. Diageo understands the social, environmental and economic impact of its activities and has adopted a structured approach to manage these impacts, to build engagement across stakeholders, to create value, especially in emerging markets; and to protect Diageos license to operate (Diageo PLC, 2012). Balance of alcohol in the community (Diageo PLC, 2012) states that the company is not all about profits and losses, it ensures that even the employees are proud of the responsible manner in which its brands are marketed and the role that moderate consumption of its brands can play as part of the balanced lifestyle for millions of people. Diageo seeks to be at the forefront of industry efforts to promote responsible drinking and works with key stakeholders to combat alcohol misuse. Eco-friendly technology Diageos production teams have created award winning technologies to meet these targets with the aim of reducing Diageos environmental footprint, delivering business efficiencies and securing supply into the future. Diageo is committed to generating prosperity in the communities in which it operates, especially in the emerging markets by integrating its supply chain into the local community and via direct community initiatives such as Learning for Life and Water of Life (Diageo PLC, 2012). Development of the workforce Diageo believes that industry leading performance will be delivered through a talented and diverse workforce and great leadership. The company has active programs that ensure the development of its management and leaders. Great leadership combined with a culture of good governance and ethics protects Diageos reputation and supports the sustainable efficient growth of the business (Diageo PLC, 2012). Focus Strategy (Johnson, Whittington, Scholes, 2011) state that focus strategy focuses on a particular segment of market and modifies its products and services to fulfill the needs of that exact segment while excluding others. In terms of relationships with distributors and suppliers Diageo has strong routes to market which leverage local expertise. In the United States Diageo is required by law to operate via a three-tier distribution system which separates suppliers, distributors and retailers. Diageo works with distributors who provide a substantial dedicated sales team of over 2,900 people. Outside of the United States Diageo owns and controls the route to market in many markets, and where Diageo has not established its own subsidiary, the route to market is through joint ventures, associates and third party distributors (Diageo PLC, 2012). This kind of command on distributorship and supply is why Diageo is known for its quality products and this ensures customers get what they pay for. The Strategy process Intended Strategy Development Strategic Leadership: the role of vision and command In 2000, the newly appointed CEO of Diageo, Paul Walsh, embarked on a strategic review of all operations and was determined to recreate Diageo as the worlds leading premium drinks business (Davidson, 2004). By selling off the companys food concerns and concentrating on the marketing and innovation of its core premium drinks brands, Paul Walsh refocused and reenergized the company (Encyclopedia of Business, 2012). Walshs leadership gravitates towards the visionary style since it more closely follows one that motivates others, helps create the shared beliefs, and shapes more detailed strategy (Johnson, Whittington, Scholes, 2011, p. 400). Strategic Planning Four key pillars of the formulated strategic plans can be identified as: Promotion of the global strategic brands Vertical integration Cost reduction Acquisitions, mergers and divestments Exploring new territories Promotion of global strategic brands Strategic brands (formerly global priority brands) have always been a key pillar of its strategy. In 2007 there were eight of these Johnnie Walker whisky Smirnoff vodka JB whisky Captain Morgan rum Tanqueray gin Jose Cuervo tequila Guiness stout Baileys liqueur (Diageo PLC, 2007) These are brands which Diageo considers to have the greatest current and future earnings potential (Diageo PLC, 2007, p. 9). By 2012 the number of brands in this category had risen to 14 as set out in Table . Although the company was structured into four distinct geographical regions, the global priority brands took precedence over the regional divisions. ref Since the eight brands constituted the lions share of earnings, it was considered important to manage these products at the highest level. Growth strategy and promotion was engineered at the corporate level. However that did not mean that regional business units were spoon-fed material from corporate level. There was a great deal of localisation in promoting these products. An example of a major long-running campaign which has been progressively adapted to different regions is the Walk with Giants campaign which in FY 2012 featured the respected long distance Olympic champion Haile Gebrselassie in an Africa campaign. Vertical integration Diageo has taken considerable control of the supply chain, being involved in developing, brewing, distilling, bottling, packaging, distributing, and marketing. It has physical plant which covers the previously listed activities as well as specialised functions such as malting, packaging plants, vineyards, maturation warehouses, cooperages, distribution warehouses, and bottle manufacturers (Diageo PLC, 2007). In Kenya the process goes as far as involvement in the growing of input cereals to brewing ref. In the USA, total vertical integration is moderated by law, which states that there should be three levels of supply: manufacturing, distribution and retail. In that market therefore, Diageo works to identify solid partners in distribution, usually only one partner per state. Acquisitions, mergers and divestments Strategic acquisition and sale of unfocussed business units was in Diageos business genes, as it was formed from a succession of such moves. It has continued to be a key part of its growth. Since 2000 the organic growth of th Exploring new territories Although Diageo had possession of many of the worlds strongest liquor brands, and could have been satisfied with continuing to depend on this cash cow business, it has as a company been quite adventurous and curious in enacting a deliberate policy of exploring emerging markets. Part of Diageos growth strategy includes expanding its business in certain countries where consumer spending in general, and spending on Diageos products in particular, has not historically been as great but where there are prospects for growth (Diageo PLC, 2007, p. 17). This arm of the business was only delivering 20% of the revenue in 2007, despite representing considerable complexity in management. Emerging markets can be difficult to manage due to the relatively low purchasing power, poor infrastructure, and traditional local involvement in distribution channels. However this persistence has clearly paid off for the company. From a small but hopeful difference in growth compared to developed country market s in 2007, the emerging markets have increased in strength and importance, until in 2012 they represented 40% of revenue, which is expected to reach 50% by . Diageos strategy is to drive top line growth and margin improvement in a sustainable and responsible way, to deliver consistent value creation for shareholders over the long term. It will do this through its geographic breadth, its outstanding brands across beverage alcohol categories and the expertise of its people. (Diageo PLC, 2012) Emergent Strategy Development Logical incrementalism PESTEL reactions Advertising in US about spirits on TV product change Levels of distribution. 2008 credit crunch emerging market growth smarter at localised promotion? Diageo hiding behind EABL my country my beer. Managing Strategy Development [figure with the five regions and amended brand strategy] Reconfigured structure concentrating more on emerging markets. Overall growth highlighted graph showing growth. Evaluation of Innovation and Entrepreneurship Practices Diageo is always innovative and this is in its strategies all through the company. All the stakeholders know what is expected of them and there is always something new that Diageo is coming up with. Below are some of the new ideas that have been rocking Diageo: Innovation unlocks growth in developed markets. In Ireland, for example, we have introduced new dispense technology to bring perfect cocktails to bars which do not usually serve cocktails. Smirnoff Mojito is available in over 600 Irish outlets which are now selling a total of nearly 40,000 cocktails a week (Diageo, 2012). Diageo entered the Indian made foreign liquor segment (IMFL) with the launch of Rowsons Reserve, a premium IMFL whisky. It is a blend of selected premium Indian whiskies and reserve stocks of the finest aged Scotch whisky matured in American oak casks that are mellowed to give a rich smooth finish. It has a well-rounded and balance flavour profile, with a soft, lingering aftertaste. Its distinctly superior liquid and premium packaging allows it to stand out as a premium offering (Diageo, 2012). Smirnoff, the worlds number one vodka, revealed an exciting new flavour variant, exclusive to travel retail. Smirnoff Gold Collection with the luxury of gold in every drop is unique, cinnamon spiced vodka. Gold cues feature prominently in all executions and the gold etched bottle itself showcases a flurry of real, edible gold leaf flakes, magically suspended in this truly indulgent vodka (Diageo, 2012). Guinness Black Lager has the refreshing taste of lager, but all the character of Guinness which consumers love. We take immense pride in the quality of our product and ensured that we built on the Guinness legacy. The refreshing taste is locked in by the bespoke amber Guinness bottle. The contemporary packaging design combines premium, detailed silver and blue colour with hallmark symbols of Guinness brewing provenance and heritage (Diageo, 2012). This March saw the launch of Orijin, the latest drinks innovation from Guinness Cameroon. Perfect for all social occasions, this authentic ready to drink alcoholic beverage ,an alternative to beer, is made from a blend of traditional African herbs such as kola nuts, ginger and cloves, and sweet tropical fruits, giving it a refined, bitter-sweet and uplifting taste (Diageo, 2012). We need to offer more choices to female consumers. In Kenya, we launched Snapp. Women there told us they didnt like drinking beer, particularly in the on trade because both the packaging and the liquid were viewed as too masculine. Snapp is a premium, crisp apple tasting drink that provides women with a more stylish and sophisticated alternative to beer (Diageo, 2012). As a darker, spiced rum from Captain Morgan, Captain Morgan Black Spiced expands the brands footprint into the bolder, more masculine whiskey occasion. The brand honors the legend of the real Captain Morgan, whose spirit is said to still roam the waters of the Caribbean today. Captain Morgan Black Spiced Rum is best enjoyed on the rocks, but is also delicious as the key ingredient in edgy, new twists on classic cocktails, such as Henry Morgans Old Fashioned (Diageo, 2012). The new frozen Ready to Serve pouch format from Parrot Bay offers consumers an easy and affordable way to enjoy the drinks they love. Parrot Bay frozen tropical drinks are your favourite tropical drinks perfectly mixed every time, available in Pià ±a Colada, Strawberry Daiquiri, and Mango Daiquiri. Just freeze, squeeze and enjoy (Diageo, 2012). Offering a credible, exciting new alternative to beer for British males, Jeremiah Weed Brews is a range of two products Mash and Root Brew. The combination of an authentic American brand, independent positioning, simple design and a unique jam jar serve over ice has helped deliver the masculine credibility of beer with an enjoyable taste. Jeremiah Weed has now been rolled out to 7,000 on trade outlets in Great Britain (Diageo, 2012). Harp Lime is Nigerias first flavoured beer. With a clean and crisp taste, and just a hint of lime, it is uniquely refreshing. Harp Lime has been well received, with distribution growing steadily, and the distinctive Harp Lime advertising impacting positively on the Harp Trademark equity. Harp Lime is available in both sleek 30cl bottles and cans (Diageo, 2012). The Tusker brand has been enjoyed in Kenya since 1922, and now new Tusker Lite keeps the brand innovative and relevant by addressing todays consumers balanced lifestyle choices with a refreshing low calorie beer. Tusker Lite is positioned within the same mainstream segment as the parent brand Tusker Lager (Diageo, 2012). This years Asian Festive season gifting design was inspired by the characteristic big, bold flavors of the Johnnie Walker brand. The packs were launched in stages, from India for Diwali and then across Asia Pacific for Chinese New Year. The eye-catching limited edition gift boxes boast a beautiful design that allows each variant to stand out on shelves, with impressive and refined packaging including an embossed box and gold foiling (Diageo, 2012).

Anna Pavlova Ballerina Biography

Anna Pavlova Ballerina Biography Anna Pavlova, a famous Russian ballet dancer best known for changing the ideals for ballet dancers, was the first to make ballet popular in America and the rest of the world. Her love for classical ballet, determination to perform her love for the arts, influences and zest can still be evidently felt. Born on 31 January 1881, in St. Petersburg, Russia, Anna Pavlova was awestruck by the first ballet performance she watched and was intent on becoming a ballerina. Petite Pavlova entered the Imperial Ballet School in 1891 despite not having the preferred body type of a ballerina which was a strong, muscular and compact body. However, she gave the examiners enough confidence that she would work hard and excel. In the later years, Pavlova became one of the most astounding ballerinas. Young Pavlova was a talented and hardworking student. Training years were difficult due to her special physique. She was considered physically weak as she was small and thin coupled with highly arched feet unlike the preferred body of a ballerina at that time. Pavlova was fed with cod-liver oil which tasted awful to her in the hope of getting the ideal body. Even so she remained slender. In order to improve faster, Pavlova tried imitating other ballet dancers. However her teacher, Pavel Gerdt taught her to  understand her unique dancing of daintiness and fragility and the importance to dance out those rare qualities. Her zeal for ballet was remarkable; she worked hard to strengthen her weakness and also with what she had instead of trying to be someone else. Her willingness to overcome these obstacles at such a young age is commendable. Soon, Pavlova grew in gracefulness and could stand in a way that her body formed a beautiful line where she was able to bend and twist her torso wi th ease and grace. Instead of mastering multiple fouettes turns and other technical steps that the muscular Italian style had induced at that time, Pavlova danced poetically and expressively. She stood out.. Finally upon graduation, Pavlovas hard work paid off she graduated as a first class dancer. After Pavlovas school years, she continued training hard to improve her technique and even took extra lessons with different teachers such as Christian Johansson, Madame Sokolova and Nikolai Legat. Pavlova graduated at a time where virtuoso Italian ballerinas and a muscular ballet stylewas popular. Although Pavlova had mastered difficult steps and ballet technique, her highly arched feet were still too weak for the flamboyant pointe work. She experimented with ways to wear her pointe shoes with the hope of maximizing her potential. Through experiments, she discovered that by adding a piece of hard leather to the soles, the shoes provided better support. Many people thought this as cheating because ideally, ballerinas should be able to hold their own weight on their toes. However, her idea enabled her to perform better and allowed her to balance in her arabesque with poised and elegance inflicting less pain and  hence easier to sustain on pointe. In doing so, Pavlova created what is known as our pointe shoes today. Being able to go on pointe with ease and having a beautiful extension, flexible torso and tremendous feminine expressive dancing, Pavlova set a higher aesthetic of beauty in ballet where ballet dancers were able to perform with poise and elegance like a princess. With the recreation of the pointe shoes, there was a demand for brilliant and fancy footwork like jumps, multiple turns and balances and that of ballerinas performing on pointe. Pavlovas extremely strong stage presence caught a lot of attention and impressed several people such as leading ballerina, Kchessinskaya and ballet master Marius Petipa, who later became her most revered mentor. Pavlova started off performing at the Maryinsky Theatre playing minor roles. Although she was only able to perform short solos, she was not disheartened. Learning under Petipa, Pavlova improved tremendously earning the title role in Paquita, Princess Aspicia in The Pharaohs Daughter, Queen Nisia in Le Roi Candaule, and Giselle. She was named coryphà ©e in 1902, premià ¨re danseuse in 1905, and finally prima ballerina in 1906 after a resounding performance in Giselle. Petipa would edit various ballet variations to suit Pavlova and her unique style of dancing. With the collaboration between Pavlova and Petipa, they made ballet very popular and was highly demanded in places after Pavlova had performed. Pavlova and her ballet were so popular that she had a fans base who called themselves Pavlovatzi. Pavlovas popularity and fame rose with every performance she undertook, both at home and overseas. However she remained humble and danced genuinely. After earning the valuable title of Prima Ballerina in a mere four years, Pavlova traveled around the world to promote ballet. She felt that she needed to venture around the world to look for her true identity as a dancer coupled with the desire to be the best ballerina ever. It lasted for many years and took her all over the world. Pavlova left the Maryinsky Theatre and joined another company where she performed The Dying Swan which became her trademark. Pavlova performed extensively, even if it meant small stages. She was sincere in all her performances that she always took the audiences breath away. Pavlova and her company traveled extensively introducing classical ballet to the world. Countries such as China, India and Australia were touched by her sincere performance. Her first appearance in America, at the Metropolitan Opera House was an astounding one. Most of the American audiences had never seen classical ballet and critics could not depict what Pavlova had offered to them. They concluded however, that it was beautiful. Pavlova appearance in the various countries not only overwhelmed the people with her elegance and grace in dancing but also introduced a new kind of art form, classical ballet. Subsequently, there was a rise in demand and a higher expectation for ballet performances of both technique and aesthetics. Increasingly more people became interested in learning the art form as they wanted to dance as gracefully and elegantly as Pavlova. Pavlovas performance was always awaited enthusiastically. In 1904 when Russia was in chaos, Pavlova fought for dancers rights such as a  raise in the unjustly low salaries. She was firm in upholding her principles, ;Pavlova was insistent and determined in her values but at the same time respected what others wanted to do. Pavlova had little regard for the wealth she obtained, she was more interested in spreading her love for classical ballet. She would donate generously to charities and to dancers who were paid low. This provided the dancers with a motivation to work hard so that their daily expenses were less of a worry. Shortly after becoming the Prima Ballerina at the Maryinsky Theatre, Pavlova left the company travelled around the world to promote ballet and later setting up a company of her own. Since then she contributed greatly to both the arts and her home town financially and artistically. Although she was on tour during World War I, she gave special charity performances to raise funds to send home and for the needy, making sure that ticket prices were affordable. At the same time, she promoted classical ballet to places where it was foreign to them. Hence more people had the chance to have a glimpse at classical ballet Pavlova used her love for classical ballet as a source of comfort to the audience. In addition, she was very patriotic. She established a home for Russian refugees and sent large amounts of everything she could to help them including from her own private resources, vast entertainments and charitable performances. She believed that through dance she would be able to make and help patrons forget their problems, or the very least forget their problems momentarily during the performance. Her sincerity and utmost respect for the audience during the performances always awed them and this was what made her very special. Pavlova never believed in teaching her students how to imitate her in dancing. Pavlovas student would try to intimate her style of dancing, following her sentimental and melodramatic expression, which she would never hesitate to rebuke the student. She believed that by intimating another, one would only be a dancer without a soul. Everyone is special to her and that no one is replaceable. She too did not believe in teaching a dancer to be a technical dancer, she felt that expressing inner beauty and feelings was more important because that was the way to create sincerity in dancing. Hence Pavlova always taught her students to dance with their heart leading to genuinely performed movements. In 1931 she contracted pleurisy. An operation would have saved her life however she would never be able to perform again. With her love for dance, Pavlova chose to die. In the end, she died before she was able to perform The Dying Swan on stage. Pavlovas love for dance and ever lasting determination to do her best in perfecting what she loves is widely recognized in the world. It was because of her that ballet and the usage of her handicraft, the pointe shoes became popular till this day. Through her undying love and creativity in creating wonderful performances in classical ballet, Pavlova touched the hearts of many people. Pavlova taught people the true meaning of art through her sentimental and melodramatic style of dancing. As a result, ballet moved beyond mastering techniques, to the expression of inner beauty and sincere feelings. Pavlova taught people to be sincere with themselves and only so will they be able to perform sincerely. Similarly, her strong character has taught many people to be  humble and to have self respect for themselves, the art form and the people around them. If not for Pavlovas insistence, classical ballet or any sort of dance would not have been taken seriously or respected till today.

Using ‘Ode on Melancholy’ and one other, examine how Keats uses languag

Using ‘Ode on Melancholy’ and one other, examine how Keats uses language to explore his muses Keats In ‘Ode on Melancholy’ Keats accepts the truth he sees: joy and pain are inseparable and to experience joy fully we must experience sadness or melancholy fully. The first stanza urges us not to try and escape pain; stanza two tells us what to do instead - embrace the transient beauty and joy of the nature and human experience, which contain pain and death. Stanza three makes clear that in order to experience joy we must experience the sorrow that beauty dies and joy evaporates. The more intensely we feel happiness, the more subject we are to melancholy. The poet's passionate outcry not to reject melancholy is presented negatively – â€Å"no,† â€Å"not,† â€Å"neither,† â€Å"nor.† The degree of pain that melancholy may cause is implied by the ways to avoid it, for example â€Å"go to Lethe† and â€Å"suffer thy pale forehead to be kissed by nightshade†¦Ã¢â‚¬  The first two words, â€Å"No, no,† are both accented, emphasising them; their forcefulness expresses convincingly the speaker’s passionate state. In the first stanza, the language used presents â€Å"the wakeful anguish of the soul†. Keats speaks of â€Å"yew-berries† which are generally associated with mourning; the mood of the stanza is joyless which mirrors the subject it speaks of. However, Keats describes the â€Å"anguish† as â€Å"wakeful† because the sufferer still feels and so still has the capacity to feel happiness. The language used in ‘Ode on Melancholy’ is highly appropriate – the clouds are â€Å"weeping†. Much of the effectiveness of this poem derives from the concrete imagery. Throughout the poem, Keats yokes elements, which are ordinarily regarded as incompatible or as opposites. These ... ...e him unable to hear it anymore and therefore feel anguish. In the end of ‘Ode on Melancholy’, we see the reward of the â€Å"wakeful anguish of the soul†. The possessor of the wakeful soul â€Å"shall taste the sadness of her might†. The change of tense from present pleasure to future melancholy expresses their relationship – one is part of and inevitably follows the other. Keats concludes that the wakeful soul will be the â€Å"trophy† gained from melancholy. However, the trophies are described as â€Å"cloudy,† which has negative overtones keeping the muse of the poem constant throughout. Keats explores his muses using language of both happiness and despondency. Each of these feelings characterise the poems and therefore the use of imagery is relevant. The language used enables Keats to convey his emotions and experiences to the point where the reader can feel them too.

Tourism :: essays papers

Tourism In truth, the attributes of tourism have changed rapidly during the twentieth century. Today, it is virtually impossible even to avoid the effect that the tourism industry has on the world. On the following lines I shall in an explaining voice treat the subject of tourism and I wager you'll find it rather interesting. First and for most; Why do we become tourists? What is this incredible force which drives us to leave the safe shelter of our homes to travel to places some times thousands of miles from our native lands? Well, in order to answer that, we need to find out the benefits of tourism. It's usually us people from the richer countries in the west that travel abroad as tourists. This became possible during the early twentieth century, when the industrial revolution had reached most western countries in a big way, and the governments had begun to get more and more democratic. They started to have governmental foundings with the intention of giving people who worked in different sectors their wages in sp Although, most Americans would probably not be so negative about it. The American Dream that influences their society speaks for the strength of the individual. That is, if you really want to be rich, you can be, as long as you're not afraid of working hard. So, people obviously like being tourists, and the even more obvious reasons for that can be the need for something different to occur in ones life, not always being stuck in the same old tracks, over and over again. Or, that we need to relax, which you apparently can't do at home, only abroad. One classic reason for tourism is of course that it is a social benefit; You'll get a lot of attention from people back home both before and after the journey, which indeed can be just as much, if not more of a pleasure then the holiday itself. Tourism, according to the Department of National Heritage, apparently outnumbers most any other line of business, from construction industry to raising cattle. Today, it is more or less well known to people that tourism has grown to massive proportions, being almost the largest industry in the world. This of course brings along with it heaps of problems, connected to the fact that where there is money to be earned (and thus power to be controlled), man has neither moral nor restrictions to prevent her from doing just about all she can to exploit that source of wealth. In the compendium, there is an article from the Morning Star that talks about how people in the 70s

Freewill and Predestination Essay

For years Christians have argued about what role God has in humans attaining salvation. The most popular belief in American culture is the concept of free will. Free will is the belief that coming to Christ and being saved is a freewill choice of the person. Most churches believe this concept to be true at least to some degree. The other belief is the concept of Predestination. Predestination is the belief that God chooses who to save and who to damn. The biggest denomination in the United States that believes this is the Calvinists or more commonly known as the Reformed denomination. The debate will probably continue for many years to come. By reading Romans 9:1-29 we can tell clearly which concept Paul believes to be true. While I read Romans 9:1-29 I kept clearly in my mind the two beliefs of freewill and predestination. After reading it was apparent to me that Paul believes strongly in predestination. This, in my opinion, goes against human nature. I, at least, find it very hard to believe that if God chooses not to extend grace to a person that person cannot attain salvation no matter what they believe or what they do. Paul uses an example about Jacob and Esau. In Romans 9: 10-13 Paul uses Malachi 1:2-3 that says that â€Å" I have loved Jacob, but I have loved Jacob† Paul then says that God had decided that before they were even born so as it says in verse 11-12 â€Å" that God’s purpose of election might continue, not by works, but by his call. † If Paul is right about this and you interpret the Bible literally than predestination has to be true. It is completely possible that Paul is biased though when writing about predestination. Paul believes strongly in salvation by faith not works. In Romans 3: 27- 28 Paul says â€Å"Where, then, is boasting? It is excluded. Because of what law? The law that requires works? No, because of the law that requires faith. For we maintain that a person is justified by faith apart from the works of the law. † This is just one of many examples of how much Paul hates the idea of faith by works. There are many other examples of this in books written by Paul outside of Romans that convey the same message. Since Paul believes strongly in salvation by faith this would, in theory, make him lean towards predestination. Freewill means that we as humans make a choice to believe in God and be saved. Paul would see this as an example of justification by works and he clearly states in Ephesians 2:8-9 â€Å"For it is by grace you have been saved, through faith and this is not from yourselves, it is the gift of God not by works, so that no one can boast. † Paul believes that nothing we can do nothing to save ourselves which is the main idea of freewill. This makes Paul potentially biased toward predestination. I believe that this passage isn’t trying to address personal salvation as a main point, but I think we infer Paul’s view on personal salvation through the verse. I believe that Paul was more trying to point out that we can do nothing to save ourselves. It is completely up to God. Paul was trying to stress that firstly, but then through that seems to make a case, as far as personal salvation goes, for predestination. He specifically mentions how he picked Jacob over Esau. If God chooses individually like that then I, at least, deduce from this passage according to Paul that God must choose who to save on a personal level. My rational human side tells me that predestination cannot be right, but then I read Romans and Paul says that predestination is right and freewill is wrong. The question then is if I believe Paul just because that is his opinion, even though it is most likely biased, or do I believe what seems right to me? I’m still torn between the two because what I want to believe is contradicted by Paul. Maybe we’ll never know for sure because the concept of God is impossible for our minds to completely understand in the first place.

Kardell Paper Company Decision Essay

The Board of directors of Kardell Paper lodge should accept the installation of the new-made bear upon applied science witch protects the environs by refining the associations emaciate water .Implementing this new engineering science forget increase the troupes large- enclosure net incomeability and reputation by providing sufficiency power and ability to compete and fail efficiently in the future market.This honor equal solution is offered, after analyzing Kardells lineup of directors closing to refuse the new technology callable to its senior mettlesome turn over make up. The touch ons of this stopping point on the familys basal stakeholders is studied cargonfully by using the 5-question honorable approach. The assessment has been do by comparing the pull aheadability, legality, beautifulness and purity of the lodges caning and its impacts on major(ip) groups of stakeholders and their interests.IntroductionThe Kardell Paper union (KPC) is a openity traded confederation with genuine financial record and a profit of $1.7 submarine sandwichion per year.Kardells original mill which is non designed with accordance to full(prenominal) environsal protection standards, is located show up the Riverside, a lodge of 22,000 residents (Brooks 371) The local biotic community has been experienceing from an unusually amply station of miscarriages and respiratory disorders since 1985. on that pointfore,in the same year, a explore has been done on the water render of the river which showed game train of industrial chemical substance called sonox.Also,it was discovered that the plant lab failed to point of reference the high sonox level in its periodical report to the managers. However, after informing the chief run officer and the Board of Direcors, no serious put through has been interpreted to knead this problem and turn out the situation. They failed to undertake an appropriate surroundingsal scrutinize and even ref used the possible solution of adopting a new technology to refine the phoners waste water.(Brooks 372)The IssuesIn feature, KPCs board of directors faced two major problems in adopting the new technology. First, the $70 meg cost of implementing the new technology which would discover the productivity and profitability of the comp whatsoever. Second, the issue of unemployment and business sector loss that forget occur, as a leave of closure pop up during the retrofit.To try out and asses KPCs finis, the 5-question framework will be used. This approach requires identifying the comp anys roughly important stakeholders, prioritizing their interests and applying five questions to examine the impacts of the companys closing on each stakeholders group (Tucker 348).Identification of Stakeholders and their InterestsAccording to the bodily Social Responsibility (CSR), companies are touch on for the surface creation of the people, society and the environment (Brooks 399). The refore, identification of all the stakeholders and their concerns are quite a important for analyzing companies business decisions and ensure their spacious bourne success. The most important stakeholder groups that are impacted by KPCs decision can be recognized and ranked as follow.Current and Future ShareholdersThe impact on this group measures in ground of profit or loss. In this case, flow rate shareholders will face a all of a sudden- verge reduction in the dividend payments due to the high cost of adopting the new treat technology ($70 million) and the probability of capacity level reduction during the retrofit. However, if the decision becomes known, the company may end up paying high showy up and compensation be as well as political fines.On the some other hand, the future shareholders such as honest drapeors are more fire in long-term profits and break-dance more value to moral and ethical behavior of the company.KPCs Employees and Labor gistThey may poten tially get vacant or play less salaries and benefits due to the productivity reduction during the retrofit. However, KPC is putting its employees and their familys life at risk by beingness the arising of harmful spark and keep polluting their environment.Therefore, by refusing to install the new technology, KPC is ensuring the employees cable and salaries at the expense of ignoring their nubble human rectifys such as right to heartfelt health.KPCs ManagementsThis group consists of the companys Executive Officers and other managers who receive generous bonuses and benefits. They seek for short term profit without paying enough perplexity to the long term consequences of their decision. They have disregard the risks that are involved upon revelation of their decision by whistle blowers such as possible bloodless up costs as well as forbid response of the community by boycotting the companys products.Local CommunityThere is no doubt that KPC has CSR toward the community and thusly must ensure the business continues operating to create wealth and to build good reputation (Brooks 399). As the local community is suffering from the side effects of the high sonox level in the water, KPC has to act obligated ,honest and reliable to solve their problem. On the other hand, the local community big businessman be highly dependant on the company as a main source of income in the area and would punishingly suffer during the retrofit. But, there is no doubt that saving their lives and living environment should be the companys firstly priority.GovernmentAs the Government necessitates the health and well being of the society and protectthem from harm, it would like KPC to invest in the technology and bring down the number of sick people. Also, this efficiency be to the governance benefit as it would squeeze the health cost.As it has explained, KPCs primary stakeholders consist of different groups with variant interests .For being able to asses the impac t of the companys decision, the fundamental interest of the stakeholders should be interpreted into consideration. The decision should maximize the well-offness of all stakeholders, should result in a fair diffusion of benefits and burdens, and also should not offend any of the rights of stakeholders (Brooks 336).Considering the above mentioned criterias, even though the proposed decision may maximize some incumbent shareholders and managers profits, but it is defiantly not fair or profitable for the other employees and the community.Moreover, KPC is offend the core human rights of the residents and its employees by jeopardizing their lives and health. decidedly those rights should be the companys first and principle concerns.Application of the 5-Question Approach1- lucrativenessThere is no doubt that the refusal of put in the new processing technology which cost $70 million and results in shutting down the firm, will be profitable in short term and will also reduce the risk o f sparing loss.However,the likelihood of the decision becoming public by either whistle blowers or ethical shareholders has to be estimated. In this case, KPC might face serious problems such as loosing the community support, paying high compensations and clean up costs as well as possible future lawsuits for negative the environment.Consequently, adopting the new technology will be more cost benefit in long term.Moreover, KPC will be able to offset some costs by reclaiming waste material and sell it to chemical producers (Brooks 372).2- LegalityThe KPCs decision might not be illegal at the moment as it complies with the existing governmental limits and environmental regulations. But due to high number of miscarriages, birth defects and respiratory aliments in the area, there is no doubt that the government will tighten the standards to limit the sonox electric arc in near future. Therefore, KPC should make a proactive decision to reduce any chance of probable lawsuits.Also, accor ding to the well-to-do Rules KPC managers should treat the community as they want to be treated (Hunt and Cox 22). Also, KPC should pass away priority to the values such as Integrity, honesty, Responsibility, Predictability and try to apply more ethical principles and ground rules to implement those values.3-FairnessWhile the recess decision may considered fair and profitable for shareholders and managers, it is unfair for majority of stakeholders With regard to CSR ,KPC is not only responsible to make profit for its shareholders but also committed to various stakeholders (Brooks 359).Also, the even distribution of benefits and interests among all stakeholders a should be taken into consideration.If,this unfair intervention becomes public, it may result in severe reaction from the injured parties which will pay back business failure.4- Impact on RightsAs it has described, the proposed decision had negative impact on the rights of several stakeholder groups in terms of life, heal th, safty and security.KPC has negatively affected the health and well being of the society and its employees by potentially polluting their environment .Therefore, KPCs decision would be considered unethical. It has failed to keep an eye on the stakeholders values and preserve their health and safety rights, by not disclosing appropriate nurture to the public and also not victorious the necessary steps to solve its skilful problem.5-Is It Sustainable Development?From the environmental prospective, KPC has to depart in accordance with high environmental protection standards. In order to win and progress in future, the company has to dress itself with the newest technology and skills required to keep the environment safe and sound.Conclusions and RecommendationsThe analysis has shown that, although KPCs decision to defer the installation of the new processing technology might promise the short term profitability of the company and plug the shareholders interests and can be w ithin governmental limits at the presents, it is not fair or right to the other stakeholders. Moreover, with regard to the sound probability of the decision revelation as well as the cost -benefit analysis, the long profitability of KPC might be at risk .The company may end up with paying high clean up costs and expenses. Consequently, KPCs decision is unethical and may result in future public negative reaction and failure.The above mentioned facts and consequences should be fully taken into consideration by the Board of directors.Therefor,Kardells board of directors should act immediately and solve the pollution problem by adopting the new processing technology and accepting the fact that the companys long term success and productivity depends on this action.In addition, KPC can resolve the probable job loss and unemployment during the retrofit by providing employees with archeozoic retirement packages or even solicit the government to assist those employees with the unemploymen t insurance.